UAW & Anderson Speedway Unveil Little 500 Pace Truck Livery

The Official Pace Truck of the 75th Annual Lucas Oil Little 500 presented by UAW has arrived. Every year, Anderson Speedway and the UAW work together to create a special livery for the pace truck. In 2023, the truck was once again provided by Sam Pierce Chevrolet and was built in Fort Wayne, Indiana by members of UAW 2209. 

All former winners of the Little 500 adorn the hood of the pace truck.

In an effort to raise awareness for the importance of being an organ donor, the UAW has partnered with the Indiana Donor Network and Driven2SaveLives as their charity of choice for 2023. With the goal of signing up 575 new organ donors by the time the checkered flag waves on the 75th Annual Little 500, the Indiana Donor Network is already on their way to surpassing that goal.

Click Here to Sign Up Today

With Driven2SaveLives at the forefront for the pace truck livery, fans will notice the distinct, bold colors that the organization has become known for. The truck will feature multiple QR codes that fans can scan to be directed to an information page on organ donation. Fans can also use this QR code to become an organ donor themselves. Also featured in the design is the Anderson Speedway and Little 500 logos, UAW branding, as well as Sam Pierce Chevrolet logos.

Anyone can sign up to be an organ donor and it is fast and easy. Make sure you visit Driven2SaveLives and help the over 100,000 people who are currently waiting for a lifesaving transplant. Join the over 7,000 race fans who have signed up to save and heal lives, and help Anderson Speedway, the UAW, the Indiana Donor Network, and Driven2SaveLives in our goal of signing up 575 new organ donors!

IBOW was once again instrumental in the design process and the installation of the wrap on the Chevrolet Pace Truck. The wrap was printed by KB Print Co in Kokomo, Indiana.